Saturday, 30 June 2012

The Apple

For Craig Cass...a most ardent hater of apples. 

Apple…the big apple…how do you like those apples? You know, you really are the apple of my eye. Does anyone object to this glorification of possibly the least exciting of fruits? Granny Smith, Golden Delicious, Pink Lady’s, they’re all just red and green sphere’s right? I mean, it was fairly abstract that of all things, an apple fell on Newton’s head. And whoever wrote the Bible and Snow White was clearly apple-deprived during their upbringing. It would be the same if someone was deprived of climbing trees; for we all know that’s how Tarzan happened. And if a child wanted to really impress a teacher, I think it would be more suitable to present them with an excerpt from Hamlet, or spell onomatopoeia, or shut the hell up and do work in class, than to present them with an apple. Surely, a pineapple is more exciting than an apple? It still includes the word apple, and though it’s a little harder to sink your teeth into, the citric euphoria is worth the struggle. It’s the quintessential object for the metaphor “don’t judge a book by its cover”, and other things. Yeah you could say the same for an apple, but my point is: it’s an apple. The creative genius Steve Jobs made an apple the symbol of his entire life’s work. Why? Because after working for some time in an apple orchard and indulging in a fruitarian diet, Jobs decided that it was worthy. And there was some truth to his justification. He said “An apple is not intimidating”, until you make it the metaphor for places like New York; “An apple is fun”, much like the red and green traffic lights battling against each other. And “apples are…spirited”, much like I’m sure, the object of your affection is. And is it a coincidence that one of the greatest bands of all time founded Apple Records? I don’t know. People just love apples. And as I’m writing this, it’s becoming more and more obvious why they do. Apples are simple, surprising – particularly when worms worm their way into them – and they remind us of the importance of simplicity. They represent the first letter in the alphabet, and if you think about it, that’s the first thing that children usually learn. Simplicity. The foundations. The basics. And you look at the apple long enough; it begins to resemble the world.


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